The idea behind Competition Runner is to enable you to run successful photo competition marketing campaigns. The keyword being successful, as anyone can run a photo competition but running a successful one you need to do it the smart way.
How does it work?
The simple process:
1. Create a new competition, sets time period for competition and uploads their contestants
2. You can then contact each contestant (usually previous customers) and ask for permission to include their photo’s on the competition page.
3. It’s recommend to offer both the contestants and voters a valuable prize. Having a valuable prize for contestants will encourage them to share the competition with their friends, and having a valuable prize for voters encourages them to enter the competition.
4. Once a competition is running, a seed email will be send out to the contestants which they can then vote on themselves and send it on to friends to encourage their friend to vote.
5. The Competition Runner system will take care of capturing the contestants details and encouraging viral social sharing.
6. Announcing the winners and email/direct mail/call your database of new potential clientele.
Why is it different? How it helps my campaigns be more successful?
Competition Runner is based around a system that’s designed to maximum the success of your marketing. You might have tried to run marketing campaigns before but they weren’t so successful, it’s likely they were missing one or more key components.
Viral Social Sharing – Competition Runner is setup so that users are highly encouraged to share and virally send the competition over their social networks.
Social Network Integration- Competition Runner is setup so that it’s integrated with Facebook. It encourages shares and likes of your website and facebook page.
Customer Marketing Database – One of the biggest mistakes people make when marketing is they don’t capture enough customer details and keep records of those details. Competition runner keeps contestant details permanently and allows you to continually market your products and services to your database.
Email Marketing System – Email Marketing is one of the most successful marketing techniques around today. Competition Runner allows you to take your database and send out marketing emails directly from our systems.
Search Engine Optimization – Everyone wants to rank highly in Google, but it’s excessively hard and competitive. The competition runner system is setup to help your Google rankings.